iPhone And iPad Users Can Now Download iOS Apps From Pinterest

Pinterest is making its visual social network a destination for app downloads, after itannounced a partnership with Apple that lets its users download iOS apps directly from its mobile app.

The company said that ‘app Pins’ will be visible within its iOS app — bad news for Android-loving Pinners, this is an iOS exclusive — and will allow users to pin their favorite apps, and also download apps for an iPad or iPhone without leaving the Pinterest app.

That’s significant not only because the App Store is brimming with apps, more than 1.4 million to be precise, which make finding new downloads tough, but because Pinterest is inherently mobile. The company told The New York Times that 75 percent of activity on its service — which has an estimated 70 million monthly users — comes from mobile devices.

Apple took the lead and opened an ‘App Store’ account on Pinterest to help showcase apps.

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